Your personal brand is the total set of associations – emotional and intellectual – that people have with you. Whether you work for yourself or within a company, you already have a brand because people already have these largely unconscious associations with you. The question that arises is, “Are you branding yourself intentionally?”

Personal branding is not about bragging rights. It’s not about drawing too much attention to yourself or your accomplishments. It’s about letting people know you and your intentions in the right way.