Do you have a distinct & attractive employer identity that sets you apart from competitors and help you attract and retain top talent? ​

Overview

Effective employer branding can help organisations to attract and retain top talent, build a positive company culture, and establish a strong reputation in their industry. It also helps in increasing productivity, business results and reputation management. In today’s highly competitive market, it is essential to build a strong employer brand besides the overall company brand. A well-articulated positive employer brand communicates the organisation’s values and unique aspects of its culture, that appeals to all stakeholders. With the right strategy and framework, organisation can build a positive employer brand. Our practitioner-based program is designed to equip participants to acquire a better understanding & skills for developing an effective employer branding strategy and managing their employer brand. 

Target Audience

All HR professionals

Outcomes

  • Deeper understanding of employer brand
  • Knowledge of marketing tools & their applications
  • Ability to create business aligned employer brand identity 
  • Building  & executing employer branding strategies 
  • Learn to leverage technology to amplify companies’ employer brand
  • Know-how to leverage own talent for strengthening brand

Coverage

  • Understanding Employer Branding & EVP
  • Defining your brand identity
  • Continuous brand auditing 
  • Understanding marketing tools and tactics
  • Aligning branding strategy with organisational needs
  • Becoming a talent magnet
  • Creating compelling and consistent messaging
  • Planning a multi-channel approach
  • Build a talent community
  • Touchpoint planning and measuring ROI

Offerings

  • F2F, Live Virtual Class & Webinar mode
  • Credits-based attractive corporate scheme
  • Facilitators with 15+ yrs. experience with deep subject knowledge & specialization

Optional Customisation

  • Duration of programs
  • Multiple sessions can be organised during the day
  • Training needs analysis before design and delivery for maximum program value and impact.

Program Information

Testimonials

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