Building a Strong Employer Brand
Do you have a distinct & attractive employer identity that sets you apart from competitors and help you attract and retain top talent? ​
Duration
Mode
Language
Batch Size
Post Assessment
Course Description
Effective employer branding can help organisations to attract and retain top talent, build a positive company culture, and establish a strong reputation in their industry. It also helps in increasing productivity, business results and reputation management. In today’s highly competitive market, it is essential to build a strong employer brand besides the overall company brand. A well-articulated positive employer brand communicates the organisation’s values and unique aspects of its culture, that appeals to all stakeholders. With the right strategy and framework, organisation can build a positive employer brand. Our practitioner-based program is designed to equip participants to acquire a better understanding & skills for developing an effective employer branding strategy and managing their employer brand. ​
Most Suitable For
All HR professionals​
Key Learning Outcomes
- Deeper understanding of employer brand​
- Knowledge of marketing tools & their applications​
- Ability to create business aligned employer brand identity ​
- Building & executing employer branding strategies ​
- Learn to leverage technology to amplify companies' employer brand​
- Know-how to leverage own talent for strengthening brand​
Coverage
- Understanding Employer Branding & EVP​
- Defining your brand identity​
- Continuous brand auditing ​
- Understanding marketing tools and tactics​
- Aligning branding strategy with organisational needs​
- Becoming a talent magnet​
- Creating compelling and consistent messaging​
- Planning a multi-channel approach​
- Build a talent community​
- Touchpoint planning and measuring ROI​
Andragogy
- Case studies, self-reflections & assessment, individual & group exercises, role plays, quizzes, chat, videos, App based activities, Q&A. (Need based pre & post program assessment )
Offerings
- F2F, Live Virtual Class & Webinar mode​
- X’CEL approach for highly experiential, contextualised to the client’s business context for learner delight​
- Optional Customization - Duration of Programs
- Training needs analysis prior to design and delivery for maximum program value & impact​
- Pick & choose from a ready list or we can create one for you​
- Facilitators with 15+ yrs. experience with deep subject knowledge & specialization​
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