Building a Strong Employer Brand
Do you have a distinct & attractive employer identity that sets you apart from competitors and help you attract and retain top talent?
Course Description
Effective employer branding can help organisations to attract and retain top talent, build a positive company culture, and establish a strong reputation in their industry. It also helps in increasing productivity, business results and reputation management. In today’s highly competitive market, it is essential to build a strong employer brand besides the overall company brand. A well-articulated positive employer brand communicates the organisation’s values and unique aspects of its culture, that appeals to all stakeholders. With the right strategy and framework, organisation can build a positive employer brand. Our practitioner-based program is designed to equip participants to acquire a better understanding & skills for developing an effective employer branding strategy and managing their employer brand.
Most Suitable For
All HR professionals
Key Learning Outcomes
- Deeper understanding of employer brand
- Knowledge of marketing tools & their applications
- Ability to create business aligned employer brand identity
- Building & executing employer branding strategies
- Learn to leverage technology to amplify companies' employer brand
- Know-how to leverage own talent for strengthening brand
Coverage
- Understanding Employer Branding & EVP
- Defining your brand identity
- Continuous brand auditing
- Understanding marketing tools and tactics
- Aligning branding strategy with organisational needs
- Becoming a talent magnet
- Creating compelling and consistent messaging
- Planning a multi-channel approach
- Build a talent community
- Touchpoint planning and measuring ROI
Andragogy
- Case studies, self-reflections & assessment, individual & group exercises, role plays, quizzes, chat, videos, App based activities, Q&A. (Need based pre & post program assessment )
Offerings
- F2F, Live Virtual Class & Webinar mode
- X’CEL approach for highly experiential, contextualised to the client’s business context for learner delight
- Optional Customization - Duration of Programs
- Training needs analysis prior to design and delivery for maximum program value & impact
- Pick & choose from a ready list or we can create one for you
- Facilitators with 15+ yrs. experience with deep subject knowledge & specialization
What Participants Say
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